The author compares two discrimination procedures used for analyzing nominally scaled data sets, dummy variable multiple discriminant function analysis and multivariate nominal scale analysis. Both procedures are illustrated on an in-home consumption data base.
Get full access to this article
View all access options for this article.
References
1.
AndrewsF. M. and MessengerR. C. (1973), Multivariate Nominal Scale Analysis: A Report on a New Analysis Technique and a Computer Program, Survey Research Letter, Institute for Social Research, The University of Michigan, Ann Arbor, Michigan, 1973.
2.
AndrewsF. M. J. N. Morgan, and MessengerR. C. (1974), “Comments on Reviews by Jagdish N. Sheth of MNA and THAID,” Journal of Marketing Research, 11 (November) 473–5.
3.
FrankR. E., MasseyW. F., and MorrisonD. G., “Bias in Multiple Discriminant Analysis,” Journal of Marketing Research, 2 (August 1965), 250–258.
4.
GreenP. E. and TullD. S. (1975), Research for Marketing Decisions, 3rd edition. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.
5.
HaysWilliam Lee (1963), Statistics for Psychologists. New York: Holt, Rinehart and Winston.
6.
MessengerR. and MandellL. (1972), “A Modal Search Technique for Predictive Nominal Scale Multivariate Analysis,” Journal of the American Statistical Association, 67 (December).
7.
MorrisonD. F. (1969), “On the Interpretation of Discriminant Analysis,” Journal of Marketing Research, 6 (May), 156–63.
8.
O'MalleyP. M. (1972), “An Empirical Composition of MNA and MDF,”unpublished paper, Department of Psychology, University of Michigan.
9.
RichardsL. E. (1975), “Detection and Incorporation of Interactive Effects in Discriminant Analysis,” Decision Sciences, 6 (July), 508–12.
10.
RichardsL. E. (1973), “Detection of Unexplained Joint Effects Through an Analysis of Residuals,” Decision Sciences, 4 (January), 40–3.
11.
ShethJ. N. (1974), Book review of Multivariate Nominal Scale Analysis by AndrewsFrank and MessengerRobert C., Journal of Marketing Research, 11 (May), 228–32.
12.
SuitsDaniel (1957), “Use of Dummy Variables in Regression Equations,” Journal of the American Statistical Association, 52 (December), 548–51.