BassFrank M. and ClarkeDarral G. (1972), “Testing Distributed Lag Models of Advertising Effect,” Journal of Marketing Research, 9 (August), 298.
2.
BeckwithNeil E. (1972), “Multivariate Analysis of Sales Responses of Competing Brands to Advertising,” Journal of Marketing Research, 9 (May), 168.
3.
ClarkeDarral G. (1973), “Sales-Advertising Cross-Elasticities and Advertising Competition,” Journal of Marketing Research, 10 (August), 250.
4.
ClarkeDarral G. (1975), “Econometric Measurement of the Duration of the Advertising Effect on Sales,” Marketing Science Institute Working Paper 75–106, April.
5.
HoustonFranklin S. (1977), “Aggregated and Disaggregated Cumulative Advertising Models,” in Contemporary Marketing Thought, GreenbergBarnett A. and BellengerDanny N., eds. Chicago: American Marketing Association, 122.
6.
TelserLester (1962), “Advertising and Cigarettes,” Journal of Political Economy, 70 (October).
