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Book Review: Marketing a New Product: Its Planning,Development,and Control

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online November, 1978

Book Review: Marketing a New Product: Its Planning,Development,and Control

Volume 15, Issue 4

https://doi.org/10.1177/002224377801500423

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