AlpertMark I., and PetersonRobert A.“On the Interpretation of Canonical Analysis,”Journal of Marketing Research, 9 (May 1972), 187–92.
2.
BeierFrederick J., and SternLouis W.“Power in the Channel of Distribution,” in SternLouis W., ed., Distribution Channels: Behavioral Dimensions.Boston: Houghton Mifflin, 1969, 92–116.
3.
El-AnsaryAdel, and SternLouis W.“Power Measurement in the Distribution Channel,”Journal of Marketing Research, 9 (February 1972), 47–52.
4.
EtgarMichael. “Channel Domination and Countervailing Power in Distributive Channels,”Journal of Marketing Research, 13 (August 1976), 254–62.
5.
EtgarMichael. “Channel Environment and Channel Leadership,”Journal of Marketing Research, 14 (February 1977), 69–76.
6.
FornellClaes. “Problems in the Interpretation of Canonical Analysis: The Case of Power in Distributive Channels,”Journal of Marketing Research, 15 (August 1978).
7.
GreenPaul E., and TullDonald S.Research for Marketing Decisions.Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975, 495–508.
8.
HuntShelby B., and NevinJohn A.“Power in Channels of Distribution: Sources and Consequences,”Journal of Marketing Research, 11 (May 1974), 186–93.
9.
LambertZarrel, and DurandRichard M.“Some Precautions in Using Canonical Analysis,”Journal of Marketing Research, 12 (November 1975), 468–75.