Computer Abstracts

Gibson W. A. “Orthogonal Predictors: A Possible Resolution of the Hoffman-Ward Controversy,” Psychological Reports, 11 (1962), 32–4.

Green P. E. , with contributions by, Carroll J. D. Mathematical Tools for Applied Multivariate A nalysis. New York: Academic Press, Inc., 1976.

Green P. E. , and Wind Y. Multiattribute Decisions in Marketing: A Measurement Approach, Hinsdale, Illinois: The Dryden Press, 1973.

Green P. E. , Carroll J. D. , and DeSarbo W. S. , “A New Measure of Predictor Variable Importance,” Journal of Marketing Research, 15 (August 1978).

Gunst R. F. , and Mason R. L. “Biased Estimation in Regression: An Evaluation Using Mean Square Error,” Journal of the American Statistical Association 72 (1977), 616–28.

Jain A. K. , Mahajan V. , and Bergier M. “RRIDGE: A Program for Estimating Parameters in the Presence of Multicollinearity,” Journal of Marketing Research 14 (November 1977), 561.

Mahajan V. , Jain A. K. , and Bergier M. “Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression,” Journal of Marketing Research 14 (November 1977), 586–91.

Mansfield E. R. , Webster J. T. , and Gunst R. F. “An Analytic Variable Selection Technique for Principal Component Regression,” Applied Statistics 26 (1977), 34–40.

Marquardt D. W. “Generalized Inverses, Ridge Regression, Biased Estimation, and Nonlinear Estimation,” Technometrics 12 (1970), 591–612.

Mason R. L. , Gunst R. F. , and Webster J. T. “Regression Analysis and Problems of Multicollinearity,” Communications in Statistics 4 (1975), 277–92.

Bettman J. R. , Capon N. , and Lutz R. J. “Cognitive Algebra in Multiattribute Models,” Journal of Marketing Research, 12 (May 1975), 151–64.

Bettman J. R. , Capon N. , and Lutz R. J. “Multiattribute Measurement Models and Multiattribute Theory: A Test of Construct Validity,” Journal of Consumer Research (March 1975), 81–5.

Cochran W. G. , and Cox G. M. Experimental Designs, 2nd ed. New York: John Wiley & Sons, Inc., 1957.

Coombs C. A Theory of Data. New York: John Wiley & Sons, Inc., 1964.

Durbin J. “Incomplete Blocks in Ranking Experiments”, British Journal of Psychology, Statistical Section, 4 (1951), 85–90.

Green P. E. “On the Design of Choice Experiments Involving Large Numbers of Factors or Factor Levels,” in Ward S. , and Wright P. , eds., Proceedings of the 4th Annual Conference of the Association for Consumer Research (1974), 228–41.

Green P. E. , and Carmone F. J. “A BIBD/Logit Approach to Conjoint Measurement,” University of Pennsylvania Working Paper, April 1977.

Gulliksen H. , and Tucker L. R. “General Procedure for Obtaining Paired Comparisons from Multiple Rank Orders,” Psychometrika, 26 (June 1961), 173–83.

McKeon J. J. “Measurement Procedures Based on Comparative Judgment,” unpublished doctoral dissertation, University of North Carolina, Chapel Hill, 1961.

Weiss D. J. , and Anderson N. H. “Use of Rank Order Data in Functional Measurement,” Psychological Bulletin, 78: 1 (1972), 64–9.

Wiley J. B. , MacLachlan D. L. , and Moinpour R. “Comparison of Stated and Inferred Parameter Values in Additive Models: An Illustration of a Paradigm,” in Perreault William Jr. , ed., Advances in Consumer Research, 4 (1977), 98–105.

Sclove Stanley L. “Population Mixture Models and Clustering Algorithm,” Communications in Statistics, 6: 5 (1977), 417–34.

Stem Donald E. Jr. , Walker Vaughan , and Davidson George . “PAIRTRAN: Maximum Likelihood Paired Comparison Rankings with Transitivity and Inversion Analysis,” Journal of Marketing Research 14 (August 1977), 414.

Edgar A. Pessemier . Product Management: Strategy and Organization. New York: John Wiley & Sons, Inc., 1977, see Chapter 7.

Edgar A. Pessemier , and Paul Root H. “The Dimensions of New Product Planning,” Journal of Marketing, 37 (January 1973), 10–18.

Edgar A. Pessemier , Product Management: Strategy and Organization, New York: John Wiley & Sons, Inc., 1977, see Chapter 5.

Edgar A. Pessemier . Product Management: Strategy and Organization. New York: John Wiley & Sons, Inc., 1977, see Chapter 5.

Borg I. , and Allerbeck M. “Einige metrische und nichtmetrische Untersuchungen zu Neuberger's ABB,” Problem und Entscheidung (1978), in press.

Guttman L. , and Levy S. “Structure and Dynamics of Worries,” Sociometry, 38 (1975), 445–73.

Kruskal J. B. “Multidimensional Scaling by Optimizing Goodness of Fit to a Nonmetric Hypothesis,” Psychometrika, 29 (1964), 1–27.

Lingoes J. C. The Guttman-Lingoes Nonmetric Program Series. Ann Arbor, Michigan: Mathesis Press, 1973.

Lingoes J. C. , ed. Geometric Representations of Relational Data. Ann Arbor, Michigan: Mathesis Press, 1977.

Lingoes J. C. , and Roskam E. E. “A Mathematical and Empirical Analysis of Two Multidimensional Scaling Algorithms,” Psychometrika, 38 (1973), Monograph Supplement.

Bass Frank M. “Marketing Research Expenditures: A Decision Model,” Journal of Business, 36 (January 1963), 77–90.

Blocher Edward , and Robertson Jack C. “Bayesian Sampling Procedures for Auditors: Computer-Assisted Instruction,” The Accounting Review (April 1976), 359–63.

Francisco Albert K. “The Application of Bayesian Statistics to Auditing: Discrete versus Continuous Prior Distributions,” working paper 74-1, Center for Business Research and Services, College of Business, Idaho State University, December 1974.

Gentry James W. “BAYES: Bayesian Sample Size Determination in Situations Involving Binomial Sampling,” Journal of Marketing Research, 12 (November 1975), 445–6.

Gentry James W. , Burns Alvin C. , and Reutzel Edward T. “The Use of Program BAYES in the Teaching of Sample Size Determination in Survey Research,” in Buskirk Richard H. , Simulation Games and Experiential Learning in Action, Proceedings, 2nd ABSEL Conference, Bloomington, Indiana, April 1975, 73–80.

Gentry James W. , Caldwell Charles , and Holtman Gail . “An Expanded Interactive Approach to Bayesian Sampling Procedures for Auditors,” Proceedings of the 9th Annual AIDS Conference, Chicago, 10–12.

Green Paul E. “Bayesian Classification Procedures in Analysis of Customer Characteristics,” Journal of Marketing Research, 1 (May 1964), 44–50.

Green Paul E. , and Tull Donald S. Research for Marketing Designs. Englewood Cliffs, New Jersey: Prentice Hall, Inc., 1975.

Kalwani Manohar V. , and Morrison Donald G. “Estimating the Proportion of ‘Always Buy’ and ‘Never Buy’ Consumers: A Likelihood Ratio Test with Sample Size Implications,” Journal of Marketing Research, 14 (November 1977), 601–6.

Moskowitz Herbert , and Berry William L. “A Bayesian Algorithm for Determining Optimal Single Sample Acceptance Plans for Product Attributes,” Management Science, 22 (July 1976), 1238–50.

Pohl Norval F. “On Teaching the Economic Value of Sample Information (the Discrete Case): An Interactive Computer Approach,” Proceedings of the 6th Annual AIDS Conference, Atlanta, 1974, 40.

Reinmuth James E. “On ‘The Application of Bayesian Statistics In Auditing,’” Decision Sciences, 3 (July 1972), 139–41.

Sims J. Taylor , and Hammack Terry . “CIBAT: Computer Interaction Bayesian Analysis Technique,” Journal of Marketing Research, 13 (February 1976), 62–3.

Trueman Richard E. “Simplified Approaches to the Determination of Optimal Bayesian Sampling Plans for Two-Action Acceptance Sampling Problems,” paper presented at the 8th Annual AIDS Conference, San Francisco, 1976.

Tull Donald S. , and Hawkins Del I. Marketing Research: Meaning, Measurement, and Method. New York: Macmillan, 1976.

Winkler Robert L. , Introduction to Bayesian Inference and Decision. New York: Holt, Rinehart, and Winston, Inc., 1972.

Aaker David A. Multivariate Analysis in Marketing: Theory and Application. Belmont, California: Wadsworth Publishing Company, Inc., 1971.

Cooley William W. , and Lohnes Paul R. Multivariate Data Analysis. New York: John Wiley & Sons, Inc., 1971.

Eisenbeis Robert A. , and Avery Robert B. Discriminant A nalysis and Classification Procedures. Lexington, Massachusetts: D. C. Heath and Company, 1972.

Frank Ronald E. , Massy William F. , and Morrison Donald G. “Bias in Multiple Discriminant Analysis,” Journal of Marketing Research, 2 (August 1965), 250–8.

Morrison Donald G. “On the Interpretation of Discriminant Analysis,” Journal of Marketing Research, 6 (May 1969), 156–63.

Nie Norman Statistical Package for the Social Sciences. New York: McGraw-Hill Book Company, 1975.

Press S. James . Applied Multivariate Analysis. New York: Holt, Rinehart and Winston, Inc., 1972.