Conclusions by Lusch that coercive power leads to more intrachannel conflicts may be incorrect because his research has disregarded the dynamic aspects of power-conflict relations.
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References
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LuschRobert F.“Sources of Power: Their Impact on Intrachannel Conflict,”Journal of Marketing Research, 13(November 1976), 382–90.
RosenbergLarry J., and SternLouis W.“Toward the Analysis of Conflict in Distribution Channels,”Journal of Marketing, 34(October 1970), 40–6.
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SternLouis W., and GormanRonald H.“Conflict in Distribution Channels: An Exploration,” in SternLouis W., ed., Distribution Channels: Behavioral Dimensions.Boston: Houghton Mifflin, 1969, 156–75.
