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Book Review: Mass Advertising as Social Forecast: A Method for Futures Research

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online February, 1978

Book Review: Mass Advertising as Social Forecast: A Method for Futures Research

Volume 15, Issue 1

https://doi.org/10.1177/002224377801500128

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