An objective procedure is advanced by which to transform customer dot distributions into well-defined and bounded market areas.
Get full access to this article
View all access options for this article.
References
1.
AhlbergJ. H., NilsonE. N., and WalshJ. L.. The Theory of Splines and Their Applications.New York: Academic Press, 1967.
2.
ApplebaumWilliam. “Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales,” Journal of Marketing Research, 3 (May 1966), 127–41.
3.
BorchertJohn R. and AdamsRussell B.. Trade Centers and Tributary Areas of the Upper Midwest.Minneapolis: University of Minnesota, 1963.
4.
BucklinLouis P. “Trade Area Boundaries: Some Issues in Theory and Methodology,” Journal of Marketing Research, 8 (February 1971), 30–7.
5.
HuffDavid L. “The Delineation of a National System of Planning Regions on the Basis of Urban Spheres of Influence,” Journal of Regional Studies, Vol. 7, 1973, 323–9.
6.
International Mathematical and Statistical Libraries, Inc., 1971.
7.
MackayDavid B. “Spatial Measurement of Retail Store Demand,” Journal of Marketing Research, 10 (November 1973), 447–53.
8.
PetersonRobert A. “Trade Area Analysis Using Trend Surface Analysis,” Journal of Marketing Research, 11 (August 1974), 338–42.
9.
ReinschChristian H. “Smoothing by Spline Functions,” Numerische Mathematik, 10(3) 1967, 177–83.
10.
ReinschChristian H. “Smoothing by Spline Functions II,” Numerische Mathematik, 16(5) 1971, 451–4.
11.
RevzanDavid A.A Marketing View of Spatial Competition.Berkeley: School of Business Administration, University of California, 1971, 99.
12.
SparicioFrank J. “Trading Area Variations for Different Goods Sold in the Same Store,” The Professional Geographer, 18 (1966), 5–8.
