Abstract
The purpose of this article is to suggest that, for some studies, samples which include only published numbers may be adequate.
Get full access to this article
View all access options for this article.
References
1.
Brunner
James A.
and
Brunner
G. Allen
. “Are Voluntarily Unlisted Telephone Subscribers Really Different? ” Journal of Marketing Research , 8 (February 1971 ), 121 –4 .
2.
Cooper
Sanford L.
“Random Sampling by Telephone— An Improved Method, ” Journal of Marketing Research , 1 (November 1964 ), 45 –8 .
3.
Glasser
Gerald J.
and
Metzger
Gale D.
“Random-Digit Dialing as a Method of Telephone Sampling, ” Journal of Marketing Research , 9 (February 1972 ), 59 –64 .