A relatively new telephone sampling method, plus-one, is introduced and evaluated. The primary criteria of evaluation are efficiency and bias. Plus-one is compared with previously published sampling methods and evaluated through an analysis of empirical studies.
Get full access to this article
View all access options for this article.
References
1.
Chilton Research Services.A National Probability Sample of Telephone Households Using Computerized Sampling Techniques.Chilton Way, Radnor, Pennsylvania, 1976.
2.
Chilton Research Services. “Telecentral Communication: An Innovation in Survey Research,” Presented to the Advertising Research Foundation, 11th Annual Conference, New York City, October 5, 1965.
3.
CooperSanford L. “Random Sampling by Telephone—An Improved Method,” Journal of Marketing Research, 1 (November 1964), 45–8.
4.
EastlackJ. O.Jr. and AssaelHenry. “Better Telephone Surveys Through Centralized Interviewing,” Journal of Advertising Research, 6 (March 1966), 2–7.
5.
GlasserGerald J. and MetzgerDale D. “Random Digit Dialing as a Method of Telephone Sampling,” Journal of Marketing Research, 9 (February 1972), 59–64.
6.
GlasserGerald J. and MetzgerDale D. “National Estimates of Nonlisted Telephone Households and Their Characteristics,” Journal of Marketing Research, 12 (August 1975), 359–61.
7.
HauckMathew and CoxMichael. “Locating a Sample by Random Digit Dialing,” Public Opinion Quarterly, 38 (Summer 1974), 253–60.
8.
KleckaWilliam R. and TuchfarberAlfred J.Jr. “Random Digit Dialing as an Efficient Method for Political Polling,” Georgia Political Science Association Journal, 2 (Spring 1974), 133–51.
9.
LandonE. LairdJr. and BanksSharon K.Boulder Shopping Survey: Shopping Habits and Attitudes of Boulder Residents.Boulder, Colorado: Department of Community Development, City of Boulder, March 1976.
10.
LandonE. LairdJr. and BanksSharon K.Characteristics of Logan County Adults not Presently Employed Outside the Home.Boulder, Colorado: Business Research Division, College of Business, University of Colorado, January 1976.
11.
SudmanSeymour. “The Uses of Telephone Directories for Survey Sampling,” Journal of Marketing Research, 10 (May 1973), 204–7.
