A Brand Loyalty Concept: Comments on a Comment

Day George S. “A Two Dimensional Concept of Brand Loyalty,” Journal of Advertising Research, 9(September 1969), 29–35.

Engel James F. , Kollat David T. , and Blackwell Roger D. Consumer Behavior. New York: Holt, Rinehart and Winston, 1973.

Jacoby Jacob . “Brand Loyalty: A Conceptual Definition,” Proceedings. 79th Convention of the American Psychological Association, 1971, 655–6.

Jacoby Jacob . “A Model of Multi-Brand Loyalty,” Journal of Advertising Research, 11(June 1971), 25–31.

Jacoby Jacob , and Kyner David B. “Brand Loyalty Vs. Repeat Purchasing Behavior,” Journal of Marketing Research, 10(February 1973), 1–9.

Jacoby Jacob , and Olson Jerry C. “An Attitudinal Model of Multi Brand Loyalty: Conceptual Underpinnings and Instrumentation Research,” paper presented at the University of Illinois Conference on Attitude Research and Consumer Behavior, Champaign, 1970.

Kiesler Charles A. “Commitment,” in Abelson R. P. , and Aronson E. , and McGuire W. J. , and Rosenberg M. J. , and Tannenbaum P. H. , eds., Theories of Cognitive Consistency: A Sourcebook. Skokie, Ill.: Rand McNally, 1968, 448–455.

Kiesler Charles A. The Psychology of Commitment. New York: Academic Press, 1971.

MacCorquodale K. , and Meehl P. E. “On the Distinction Between Hypothetical Constructs and Intervening Variables,” Psychological Review, 55(March 1948), 95–107.

Sheth Jagdish N. , and Park Whan C. “A Theory of Multi-Dimensional Brand Loyalty,” Proceedings. Association for Consumer Research, 1974, 449–59.

Tarpey Lawrence X. “A Brand Loyalty Concept: A Comment,” Journal of Marketing Research, 11(May 1974), 214–7.