BassFrank M., and WilkieWilliam L.“A Comparative Analysis of Attitudinal Predictions of Brand Preference,”Journal of Marketing Research, 10(August 1973), 262–9.
2.
EtterWilliam L.“The Relationship Between Additive Attitude Models and Additive Utility Theory,” in David HughesG., and RayMichael L., ed., Buyer/Consumer Information Processing.Chapel Hill: University of North Carolina Press, 1974, 369–72.
3.
FishbeinMartin. “A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object,” in FishbeinMartin, ed., Readings in Attitude Theory and Measurement.New York: Wiley. 1967, 389–400.
4.
FishbeinMartin, and RavenBertram H.“The AB Scales: An Operational Definition of Belief and Attitude,” in FishbeinMartin, ed., Readings in Attitude Theory and Measurement.New York: Wiley, 1967, 389–400.
5.
FishburnPeter C.“Independence in Utility Theory with Whole Product Sets,”Operations Research, 13(January-February 1965), 28–45.
6.
FishburnPeter C.“Methods of Estimating Additive Utilities,”Management Science, 13(March 1967), 435–53.
KeeneyRalph L.“Multiplicative Utility Functions,” Technical Report No. 70, Operatives Research Center, Massachusetts Institute of Technology, 1972.
9.
LuceR. Duncan, and RaiffaHoward. Games and Decisions.New York: Wiley, 1957.
10.
KrantzDavid H., and Duncan LuceR., and SuppesPatrick, and TverskyAmos. Foundations of Measurement.New York: Academic Press, 1971.
11.
LehmannDonald R.“Television Show Preference: Application of a Choice Model,”Journal of Marketing Research, 8(February 1971), 47–55.
12.
MoinpourReza, and MacLachlanDouglas L.“The Relations Among Attribute and Importance Components of Rosenberg-Fishbein Type Attitude Models: An Emperical Investigation,”Proceedings. Second Annual Conference, Association for Consumer Research, 1971, 365–75.
13.
RaiffaHoward. “Preference for Multi-Attributed Alternatives,” RM-5868-DOT/RC, Rand Corporation, April 1969.
14.
RussFrederick A.“Evaluation Process Models and the Prediction of Preference,”Proceedings. Second Annual Conference, Association for Consumer Research, 1971, 256–61.
15.
ShethJagdish N., and TalarzykWayne W.“Perceived Instrumentality and Value Importance as Determinants of Attitudes,”Journal of Marketing Research, 9(February 1972), 6–9.