AlpertMark I.“Personality and the Determinants of Product Choice,”Journal of Marketing Research, 9(February 1972), 89–92.
2.
AlpertMark I.“A Canonical Analysis of Personality and the Determinants of Automobile Choice,”Combined Proceedings.Chicago: American Marketing Association, 1971, 312–6.
3.
AlpertMark I., and PetersonRobert A.“On the Interpretation of Canonical Analysis,”Journal of Marketing Research, 9 (May 1972), 187–92; Working Paper, No. 71–45, University of Texas at Austin, May 1971.
4.
BaumgartenSteven A., and Winston RingL.“An Evaluation of Media Readership Constructs and Audience Profiles by Use of Canonical Correlation Analysis,”Combined Proceedings.Chicago: American Marketing Association, 1971, 584–8.
5.
CooleyWilliam W., and LohnesPaul R.Multivariate Data Analysis.New York: John Wiley & Sons, 1971.
6.
DardenWilliam R., and ReynoldsFred D.“Shopping Orientations and Product Usage Rates,”Journal of Marketing Research, 8(November 1971), 505–8.
7.
FarleyJohn U., and Winston RingL., “‘Empirical’ Specification of a Buyer Behavior Model,”Journal of Marketing Research, 11(February 1974), 89–96.
8.
FrankRonald E., and StrainCharles E.“A Segmentation Research Design Using Consumer Panel Data,”Journal of Marketing Research, 9(November 1972), 385–90.
9.
GreenPaul E., HalbertMichael H., and RobinsonPatrick J.“Canonical Analysis: An Exposition and Illustrative Application,”Journal of Marketing Research, 3(February 1966), 32–9.
10.
GenschDennis H., and TurnerRonald. “Expanding the Definition of Potential Customer Using Modified Canonical Correlation,”Combined Proceedings.Chicago: American Marketing Association, 1972, 499–504.
11.
KernanJerome B.“Choice Criteria, Decision Behavior, and Personality,”Journal of Marketing Research, 5(May 1968), 155–64.
LessigV. Parker. “Relating Multivariate Measures of Store Loyalty and Store Image,”Combined Proceedings.Chicago: American Marketing Association, 1972, 305–9.
14.
LessigV. Parker, and TollefsonJohn O.“Market Segmentation Through Numerical Taxonomy,”Journal of Marketing Research, 8(November 1971), 480–7.
15.
NcNemarQuinn. Psychological Statistics.New York: John Wiley & Sons, 1962.
16.
NeilsonRichard P., and StantonJohn. “Type of Information Sensitivity, Fatalism and Spending Behavior,”Combined Proceedings.Chicago: American Marketing Association, 1972, 400–5.
17.
PrudenHenry O., and PetersonRobert A.“Personality and Performance-Satisfaction of Industrial Salesman,”Journal of Marketing Research, 8(November 1971), 501–4.
18.
SparksDavid L., and TuckerW. T.“A Multivariate Analysis of Personality and Product Use,”Journal of Marketing Research, 8(February 1971), 67–70.
19.
StewartDouglas, and LoveWilliam. “A General Canonical Correlation Index,”Psychological Bulletin, 70(September 1968), 160–3.
20.
SweeneyTimothy W., and Lee MathewsH., and WilsonDavid T.“An Analysis of Industrial Buyers’ Risk Reducing Behavior: Some Personality Correlates,”Combined Proceedings, American Marketing Association, 1972, 217–21.
21.
ThorndikeRobert M., and WeissDavid J.“Stability of Canonical Components,”Proceedings. 78th Annual Convention of the American Psychological Association,1970, Vol. 5, Part 1, 107–8.
22.
ThorndikeRobert M., and DawisRene V.“Multivariate Relationships between a Measure of Vocational Interests and a Measure of Vocational Needs,”Journal of Applied Psychology, 52(December 1968), 491–6.
23.
Van de GeerJohn P.Introduction to Multivariate Analysis for the Social Sciences.San Francisco: W. H. Freeman, 1971, 156–70.
24.
VeldmanDonald J.Fortran Programming for the Behavioral Sciences.New York: Holt, Rinehart and Winston, 1967.
25.
WoodDonald A.“Toward the Interpretation of Canonical Dimensions,”Multivariate Behavioral Research, 7(October 1972), 477–82.
26.
WoodDonald A., and ErskineJames A.“Analytical Strategies in Canonical Correlation: A Review and Application,” Working paper, Graduate School of Business, Indiana University, undated.
27.
WorthingParker M., and VenkatesanM., and SmithSteve. “A Modified Approach to the Exploration of Personality and Product Use,”Combined Proceedings.Chicago: American Marketing Association, 1971, 363–7.