The Threats to Marketing Research

Allen Irving L. , and David Colfax J. “Respondents Attitudes Toward Legitimate Surveys in Four Cities,” Journal of Marketing Research, 5(November 1968), 431–3.

Baxter R. “An Inquiry into the Misuse of the Survey Technique by Sales Solicitors,” in Bogart Leo , ed., Current Controversies in Marketing Research. Chicago: Markham, 1969.

Blankenship Alan B. “Point of View: Consumerism and Consumer Research,” Journal of Advertising Research, 11(August 1971), 44–7.

Bogart Leo , “The Researchers Dilemma,” Journal of Marketing, 26(January 1972), 6–11.

Carlson Robert O. “The Issue of Privacy in Public Opinion Research,” Public Opinion Quarterly, 31(Spring 1967), 1–8.

Cooper Sanford L. “Marketing Research's Other Responsibility,” address to the Chicago Chapter American Marketing Association Annual Research Conference, 1974.

Crawford C. Merle . “Attitudes of Marketing Executives Toward Ethics in Marketing Research,” Journal of Marketing, 34(April 1970), 46–52.

Day George S. “On Confidence and Consumerism,” in Divita Sal F. , ed., Advertising and the Public Interest. Chicago: American Marketing Association, 1975, 130–40.

Day Robert L. “A Comment on Tybout and Zaltman's ‘Ethics in Marketing Research’” Journal of Marketing Research, 12(May 1975), 232–3.

Dunkelberg William C. , and Day George S. “Nonresponse Bias and Callbacks in Sample Surveys,” Journal of Marketing Research, 10(May 1973), 160–8.

Field Mervin . “Nonresponse and the Responsibility of Researchers,” Public Opinion Quarterly, 38(Fall 1974), 477.

Hodgson P. B. “An Examination of Market Research's Public Image—Will the Public Continue to Cooperate?” ESOMAR Proceedings, 1972.

Linder Stephan . The Harried Leisure Class: New York: Columbia University Press, 1970.

Mayer Charles S. , and White H. Jr. “The Law of Privacy and Marketing Research,” Journal of Marketing, 33(April 1969), 1–4.

Marshak Seymour . “Marketing Researchers Face Extinction Without Action Against Threats from Inside and Outside the Industry,” Marketing News, (March 14, 1975), 4.

“Report on the ASA Conference on Surveys of Human Populations,” The American Statistican,28 (February 1974), 30–4.

Schwartz Alvin . “Interviewing and the Public,” Public Opinion Quarterly, 28(Spring 1964), 135–42.

Sheatsley Paul B. “The Harassed Respondent: Interviewing Practices,” in Bogart Leo , ed., Current Controversies in Marketing Research. Chicago: Markham, 1969.

Sheets Thomas , and Radlinski Allen , Kohne James , and Allen Brunner G. “Deceived Respondents: Once Bitten, Twice Shy,” Public Opinion Quarterly, 36(Summer 1974), 261–2.

“Simmons Defends His Hiatus,” Media Decisions, (September 1973), 55–7.

“The Public Clams Up On Survey Takers,” Business Week, (September 15, 1973), 216–20.

Tybout Alice M. , and Zaltman Gerald . “Ethics in Marketing Research: Their Practical Relevance,” Journal of Marketing Research, 11(November 1974), 357–68.

Tybout Alice M. , and Zaltman Gerald . “A Reply to Comments on ‘Ethics in Marketing Research: Their Practical Relevance,’” Journal of Marketing Research, 12(May 1975), 234–7.

Walker Frank D. “Their Opinion Counts,” address to the 20th Annual Advertising Research Foundation Conference, November, 1974.

Young Shirley . “The Dynamics of Measuring Unchange,” in Haley Russel I. , ed., Attitude Research in Transition. Chicago: American Marketing Association, 1974.