This study tests the ability of various models to predict individual preferences on stimuli defined by physical characteristics. Within all models, metric routines were found to be superior to nonmetric routines. Across models, differences in predictive ability were not found to be great compared to pragmatic or theoretical differences.
Get full access to this article
View all access options for this article.
References
1.
AddelmanSidney. “Recent Developments in the Design of Factorial Experiments,”Journal of the American Statistical Association, 67(March 1972), 103–11.
2.
BechtelGordon G.“The Analysis of Variance and Pairwise Scaling,”Psychometrica, 39(March 1967), 47–65.
3.
CarrollJ. D.“Individual Differences in Multidimensional Scaling,” in ShepardR. N., and RomneyA. K., and NerloveS., eds., Multidimensional Scaling: Theory and Application in the Behavioral Sciences.New York: Academic Press, 1972, 105–55.
4.
CochranW. G., and CoxG. M.Experimental Designs, second edition.New York: Wiley, 1966.
5.
FisherR. A.Statistical Methods of Research Workers.Edinburgh: Oliver and Boyd, 1925.
6.
GreenPaul E.“On the Analysis of Interactions in Marketing Research Data,”Journal of Marketing Research, 10(November 1973), 410–20.
7.
HuberJoel. “The Psychophysics of Taste: Perceptions of Bitterness and Sweetness in Iced Tea,”Proceedings.Association for Consumer Research, 1973, 166–81.
8.
HollandC. W., and CravensDavid W.“Fractional Factorial Experimental Designs in Marketing Research,”Journal of Marketing Research, 10(August 1973), 270–6.
9.
PessemierE. A.“Stratop: A Model for Designing Effective Product and Communication Strategies,” Institute Paper No. 470, Krannert Graduate School of Industrial Administration, Purdue University, 1974.
10.
PessemierE. A., and BurgerP., and TeachR. D., and TigertD. J.“Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases,”Management Science, 17(February 1971), 371–85.
11.
RorerL. G.“A Circuitous Route to Bootstrapping,” in HaleyH. B., and D'CostaA. G., and SchaferA. M., eds., Conference on Personality Measurement in Medical Education.Washington, D.C.: Association of American Medical Colleges, 1971.
12.
SchefféH.“An Analysis of Variance for Paired Comparisons,”Journal of the American Statistical Association, 47(September 1952), 381–400.
13.
ShockerAllan D., and SrinivasanV.“A Consumer-based Methodology for the Identification of New Product Ideas,”Management Science, 20(February 1974), 921–37.
14.
ShepardDonald S.“SYMAP Interpolation Characteristics,”Computer Mapping as an Aid in Air Pollution Studies, Volume 2. Cambridge, Mass.: Report L, Lab for Computer Graphics, Harvard University, 1970.
15.
WilkieWilliam L., and PessemierEdgar A.“Issues on Marketing's Use of Multiattribute Attitude Models,”Journal of Marketing Research, 11(May 1974), 164–71.
16.
YoungF. W., and TorgersonW. S.“TORSCA, A FORTRAN IV Program for Shepard-Kruskal Multidimensional Scaling Analysis,”Behavioral Science, 12(November 1967), 498–9.