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A Comment on “Ethics in Marketing Research”

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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First published online May, 1975

A Comment on “Ethics in Marketing Research”

Volume 12, Issue 2

https://doi.org/10.1177/002224377501200216

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References

Tybout

Alice M.

, and Zaltman

Gerald

. “Ethics in Marketing Research,” Journal of Marketing Research, 11(November 1974), 357–68.

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