CarrollJ. Douglas, and ChangJih Jie. “Relating Preference Data to Multidimensional Scaling Solutions Via a Generalization of Coombs’ Unfolding Model,” unpublished manuscript, Bell Telephone Laboratories, Murray Hill, N.J.,1967.
2.
ShockerAllan D., and SrinivasanV.“A Consumer-Based Methodology for the Identification of New Product Ideas,”Management Science, 20(February 1974), 921–37.
3.
SrinivasanV., and ShockerAllan D.“Linear Programming Techniques for Multidimensional Analysis of Preferences,”Psychometrika, 38(September 1973), 337–69.
4.
SrinivasanV., and ShockerAllan D.“Estimating Weights for Multiple Attributes in a Composite Criterion Using Pairwise Judgments,”Psychometrika, 38(December 1973), 473–93.
