Abstract
Get full access to this article
View all access options for this article.
References
1.
Twedt
Dik
. “What is the ‘Return on Investment’ In Marketing Research?” Journal of Marketing , 30 (January 1966 ), 62 –3 .
You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026
Filter Results
Select search scope: search across all journals or within the current journal
Search this journal
Enter search terms…
/