Restricted accessNoteFirst published online November, 1974

Less Information is Better?

Abstract

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1.

Green

Paul E.

, and Carmone

Frank J.

Multidimensional Scaling and Related Techniques in Marketing Analysis. Boston: Allyn and Bacon, 1970.

2.

Jacoby

Jacob

, Speller

Donald

, and Kohn

Carol

. “Brand Choice Behavior as a Function of Information Load,” Journal of Marketing Research, 11(February 1974), 63–9.