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Less Information is Better?

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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First published online November, 1974

Less Information is Better?

Volume 11, Issue 4

https://doi.org/10.1177/002224377401100415

Abstract

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References

1.

Green

Paul E.

, and Carmone

Frank J.

Multidimensional Scaling and Related Techniques in Marketing Analysis. Boston: Allyn and Bacon, 1970.

2.

Jacoby

Jacob

, Speller

Donald

, and Kohn

Carol

. “Brand Choice Behavior as a Function of Information Load,” Journal of Marketing Research, 11(February 1974), 63–9.

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