The Effectiveness of Retail Price Reductions: A Comparison for Alternative Expressions of Price

Anderson Evan E. “Buyer Reactions to More Complete Price Information: An Empirical Study,” Graduate School of Business Working Paper No. 84, Tulane University, 1973, 15–20.

Block Carl E. , Schooler Robert , and Erickson D. “Consumer Reaction to Unit Pricing: An Empirical Study,” Mississippi Valley Journal of Business and Economics, 7(Winter 1971–72), 36–46.

Carman James M. “A Summary of Empirical Research on Unit Pricing in Supermarkets,” Journal of Retailing, 48(Winter 1972–73), 63–71.

Federer W. T. Experimental Design. New York: Macmillan, 1955.

Federer W. T. Experimental Design. Calcutta: Oxford and IBH Publishing, 1963.

Friedman Monroe P. “Dual-Price Labels: Usage Patterns and Potential Benefits for Shoppers in Inner-City and Suburban Supermarkets,” Congressional Record, (April 15, 1971), E3086–102.

Graybill Franklin A. An Introduction to Linear Statistical Models. New York: McGraw-Hill, 1961.

Lamont Lawrence M. , and Rothe James T. “The Impact of Unit Pricing on Channel Systems,” Combined Proceedings 1971 Spring and Fall Conferences, American Marketing Association, 1971, 653–8.

McCullough T. David , and Padberg D. J. “Unit Pricing in Supermarkets: Alternatives, Costs, and Consumer Reaction,” Search Agriculture, Vol. 1. Ithaca: Cornell University Agricultural Experimentation Station, 1971, 1–25.