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Book Review: A Useful and Complex Probe of Sample Survey Validity

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online May, 1974

Book Review: A Useful and Complex Probe of Sample Survey Validity

Volume 11, Issue 2

https://doi.org/10.1177/002224377401100222

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