Comment on Woodside

Cartwright Dorwin . “Risk Taking by Individuals and Groups,” Journal of Personality and Social Psychology, 20 (December 1971), 361–78.

Cunningham Scott M. “Perceived Risk as a Factor in Informal Consumer Communications,” in Cox Donald F. , ed., Risk Taking and Information Handling in Consumer Behavior. Boston: Harvard University Press, 1967, 265–88.

Dion Kenneth L. , Miller Norman , and Magnan Mary Ann . “Cohesiveness and Social Responsibility as Determinants of Group Risk Taking,” Journal of Personality and Social Psychology, 20 (December 1971), 400–6.

Engel James F. , Kollat David T. , and Blackwell Roger D. Consumer Behavior. New York: Holt, Rinehart and Winston, 1968.

Reingen Peter H. “Individual versus Group Risk Taking with the Use of Industrial Product Purchasing Situations as Stimuli,” Journal of Psychology, 85 (November 1973), 339–45.

Stoner James A. F. “Risky and Cautious Shifts in Group Decisions: The Influence of Widely Held Values,” Journal of Experimental Social Psychology, 4 (December 1968), 442–59.

Woodside Arch G. “Informal Group Influence on Risk Taking,” Journal of Marketing Research, 9 (May 1972), 223–5.