Econometric methodology is applied to the data of a given industry, and equations representing the performance and decision variables of the major firms are simultaneously estimated. This study is unique with respect to the number and nature of the decision variables considered.
Get full access to this article
View all access options for this article.
References
1.
BassFrank M.“A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes,”Journal of Marketing Research, 6 (August 1969), 291–301.
2.
BassFrank M., and ParsonsL. J.“Simultaneous Equation Regression Analysis of Sales and Advertising,”Applied Economics, 1 (May 1969), 103–24.
3.
BeckwithNiel E.“Concerning the Logical Consistency of Multivariate Market Share Models,”Journal of Marketing Research, 10 (August 1973), 341–4.
4.
BeckwithNiel E.“Multivariate Analysis of Sales Responses of Competing Brands to Advertising,”Journal of Marketing Research, 9 (May 1972), 168–76.
5.
ChristCarl F.Econometric Models and Methods.New York: John Wiley and Sons, 1966.
6.
DorfmanRobert, and SteinerPeter. “Optimal Advertising and Optimal Quality,” in BassFrank M.., eds., Mathematical Models and Methods in Marketing.Homewood, Ill.: Richard D. Irwin, 1961, 195–220.
7.
DhrymesPhoebus J.Econometrics: Statistical Foundation and Applications.New York: Harper and Row, 1970.
8.
DurbinJ.“Testing for Serial Correlation in Least-Squares Regression When Some of the Regressions are Lagged Dependent Variables,”Econometrica, 38 (May 1970), 410–21.
9.
FarleyJ. U., and LeavittH. J.“A Model of the Distribution of Branded Personal Products in Jamaica,”Journal of Marketing Research, 5 (November 1968), 362–9.
10.
KakwaniN. C.“The Unbiasedness of Zellner's Seemingly Unrelated Regression Estimators,”Journal of the American Statistical Association, 62 (March 1967), 141–2.
11.
KmentaJan, and GilbertRoy F.“Small Sample Properties of Alternative Estimators of Seemingly Unrelated Regressors,”Journal of the American Statistical Association, 63 (December 1968), 1180–200.
12.
LambinJean-Jacques. “Advertising and Competitive Behavior: A Case Study,”Applied Economics, 2 (1970), 231–51.
LambinJean-Jacques. “Optimal Allocation of Competitive Marketing Efforts An Empirical Study,”Journal of Business, 43 (October 1970), 468–84.
15.
LillieforesHubert W.“On the Kolmogorov-Smirnov Test for Normality with Mean and Variance Unknown,”Journal of the American Statistical Association, 62 (June 1967), 399–402.
16.
MasseyFrank J.Jr.“The Kolmogorov-Smirnov Test for Goodness of Fit,”Journal of American Statistical Association, 46 (March 1951), 68–78.
17.
McGuireTimothy W., FarleyJohn U., LucasRobert E., and Winston RingL.“Estimation and Inference for Linear Models in Which Subsets of the Dependent Variable are Constrained,”Journal of the American Statistical Association, 63 (December 1968), 1201–13.
NaertPhilippe A., and BultezAlain. “Logically Consistent Market Share Models,”Journal of Marketing Research, 10 (August 1973), 334–40.
20.
ZellnerArnold. “An Efficient Method for Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias,”Journal of the American Statistical Association, 57 (June 1962), 348–68.
21.
ZellnerArnold. “Estimators of Seemingly Unrelated Regressions: Some Exact Finite Sample Results,”Journal of the American Statistical Association, 58 (December 1963), 977–92.
22.
ZellnerArnold, and HuangD. S.“Further Properties of Efficient Estimators for Seemingly Unrelated Equations,”International Economic Review, 3 (September 1962), 300–13.