EDITOR'S NOTE: The following article represents the opinion of the author on how the Entropy model and the Hendry model compare. His comments on the Hendry model are not based on complete information, as complete information was not made available to him. His comments and conclusions are in no way intended and should not be construed as his or the Journal of Marketing Research's recommendation on the value, application, use, or disuse of either model.
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References
1.
HerniterJerome. “An Entropy Model of Brand Purchase Behavior,”Journal of Marketing Research, 10 (November 1973), 361–75.
2.
The Hendry Corporation.“Hendrodynamics: Fundamental Laws of Consumer Dynamics,” August, 1966.
