Fishbein Theory and the Bass-Talarzk Problem

Ajzen I. , and Fishbein M. “Attitudinal and Normative Variables as Predictors of Specific Behaviors,” Journal of Personality and Social Psychology, in press.

Bass Frank M. “Fishbein and Brand Preference: A Reply,” Journal of Marketing Research, 9 (November 1972), 462.

Bass Frank M. , and Wayne Talarzyk W. “An Attitude Model for the Study of Brand Preferences,” Journal of Marketing Research, 9(February 1972), 93–6.

Bright B. E. , and Stammers H. R. “Measuring the Determinants of Prescribing Behaviour among Doctors,” Proceedings. Seminar on Pharmaceutical Research, European Society of Market Research, 1971.

Bruce John . “First Experiences with Fishbein Theory and Survey Methods. A Case Study,” Proceedings. Madrid Seminar on Advanced Advertising Theories, European Society of Market Research, 1972.

Cohen Joel B. , Fishbein Martin , and Ahtola Olli . “The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research,” Journal of Marketing Research, 9(November 1972), 456–60.

Cowling Anthony B. “Consequences of Applying the Fishbein Model to Advertising Planning,” Proceedings. Madrid Seminar on Advanced Advertising Theories and Research, European Society of Market Research, 1972.

Cowling Anthony B. “Determining and Influencing Consumer Purchase Decisions,” European Research, 1(January 1973), 26–31, 34.

Cowling Anthony B. “Use of Elicitation Technique for Producing Dimensions of Brand Choice,” Proceedings. British Market Research Society of Great Britain, London.

Fishbein M. “Attitude and the Prediction of Behavior,” in Fishbein M. , ed., Readings in Attitude Theory and Measurement. New York: John Wiley and Sons, 1967.

Fishbein M. “Some Comments on the Use of Models in Advertising Research,” Proceedings. Madrid Seminar on Advanced Advertising Theories and Research, European Society of Market Research, 1972.

Fishbein M. “The Prediction of Behaviors from Attitudinal Variables,” in Sereno K. K. , and Mortenses C. D. , eds., Advances in Communication Research. New York: Harper and Row, 1972.

Fishbein M. “Toward an Understanding of Family Planning Behaviors,” Journal of Applied Social Psychology, 2(July–September 1972), 214–27.

Sheth Jagdish N. “Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research,” Journal of Marketing Research, 9(November 1972), 462.

Sheth Jagdish N. , and Wayne Talarzyk W. “Perceived Instrumentality and Value Importance as Determinants of Attitude,” Journal of Marketing Research, 9(February 1972), 6–9.

Tuck Mary . “An Introduction to Fishbein Theory and its Relevance to Survey Research,” paper presented at Social Science Research Council Summer School, 1972.

Sheth Jagdish N. “Practical Frameworks for Advertising and Research,” Proceedings. Madrid Seminar on Advanced Advertising Theories and Research, European Society of Market Research, 1972.

Sheth Jagdish N. “Purchasing and Persuasion,” paper presented at Bournemouth Media Group Congress, 1971.

Sheth Jagdish N. “Washing Powders, an Experimental Study,” unpublished paper for British Market Research Bureau, London, 1970.

Sheth Jagdish N. , and Kerry Thomas . “Some Applications of Fishbein Scaling,” paper presented at British Psychological Society Psychology Section Conference, 1971.

Tuck Mary , and Nelson Elizabeth . “The Relationship between Attitudes and Behaviour,” ESOMAR Congress Papers, European Society of Market Research, 1969.