BeckwithNeil E.“The Response of Competing Brands to Advertising: A Multivariate Regression Test,” unpublished doctoral dissertation, Purdue University, 1970.
2.
BeckwithNeil E.“Multivariate Analysis of Sales Responses of Competing Brands to Advertising,”Journal of Marketing Research, 9(May 1972), 168–76.
3.
HartungPhilip H., and FisherJames L.“Brand Switching and Mathematical Programming in Market Expansion,”Management Science: Application, 2(August 1965), 231–43.
4.
KuehnAlfred A., McGuireTimothy W., and WeissDoyle L.“Measuring the Effectiveness of Advertising,” in Science Technology and Marketing, American Marketing Association, 1966, 185–94; also in WheatleyJohn J., ed., Measuring Advertising Effectiveness. Homewood, Ill.: Richard D. Irwin, 1969, 30–9.
LittleJohn D. C.“Models and Managers: The Concept of a Decision Calculus,”Management Science, 16(April 1970), B466–85.
7.
McGuireTimothy W., FarleyJohn U., LucasRobert E.Jr., and RingWinston L.“Estimation and Inference for Linear Models in Which Subsets of the Dependent Variable are Constrained,”Journal of the American Statistical Association, 63(December 1968), 1201–13.
8.
NaertPhilippe A., and BultezAlain. “An Aggregate Retail Outlet Location Model,” unpublished working paper, Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1972.
9.
NakanishiMasao. “Measurement of Sales Promotion Effect at the Retail Level: A New Approach,” unpublished working paper, Graduate School of Management, University of California, Los Angeles,1972.
10.
SchmalenseeRichard Lee. “On the Economics of Advertising,” unpublished doctoral dissertation, Massachusetts Institute of Technology, 1970.
11.
TheilHenri. Principles of Econometrics.New York: John Wiley & Sons, 1971.
12.
UrbanGlen. “A Mathematical Modeling Approach to Product Line Decisions,”Journal of Marketing Research, 6(February 1969), 40–7.
13.
ZellnerArnold. “An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias,”Journal of the American Statistical Association, 57(June 1962), 348–68.
