CharltonP., EhrenbergA. S. C., and PymontB.“Buyer Behaviour under Mini-Test Conditions,”Journal of Market Research Society, 14(July 1972), 171–83.
2.
ChatfieldC, EhrenbergA. S. C., and GoodhardtG. J.“Progress on a Simplified Model of Stationary Purchasing Behaviour,”Journal of Royal Statistical Society, Series A, 129 (1966), 317–67.
3.
EhrenbergA. S. C.Repeat Buying: Theory and Applications.Amsterdam: North Holland. New York: American Elsevier, 1972.
4.
EhrenbergA. S. C., and CharltonP.“An Analysis of Simulated Brand-Choice,”Journal of Advertising Research, 13(February 1973), 21–33.
5.
EhrenbergA. S. C., and PyattG. F., eds. Consumer Behaviour.London and Baltimore: Penguin Books, 1971.
6.
MassyWilliam F., MontgomeryDavid E., and MorrisonDonald G.Stochastic Models of Buyer Behavior.Boston: M.I.T. Press, 1970.
7.
McConnellJ. Douglas. “The Development of Brand Loyalty: An Experimental Study,”Journal of Marketing Research, 5(February 1968), 13–9.
8.
McConnellJ. Douglas. “The Price Quality Relationship in an Experimental Setting,”Journal of Marketing Research, 5(August 1968), 300–3.
9.
McConnellJ. Douglas. “Repeat Purchase Estimation and the Linear Learning Model,”Journal of Marketing Research, 5(August 1968), 304–6.
