A Further Caution: It's Innovativeness Overlap

1. Ostlund Lyman E. “A Study of Innovativeness Overlap,” Journal of Marketing Research, 9 (August 1972), 341–3.

2. Ostlund Lyman E. “Are There Generalized Innovators?” Proceedings of the Midwest Conference. American Institute for Decision Sciences, 1972, A21–4.

3. Ostlund Lyman E. “Diffusion: A Dynamic View of Buyer Behavior,” in Howard John A. and Ostlund Lyman , eds., Buyer Behavior: Theoretical and Empirical Foundations. New York: Alfred A. Knopf, 1973.

4. Summers John O. “Generalized Change Agents and Innovativeness,” Journal of Marketing Research, 8 (August 1971), 313–6.