HowardJohn A. and ShethJagdish N. “A Theory of Buyer Behavior,” in KassarjianHarold H. and RobertsonThomas S., eds., Perspectives in Consumer Behavior.Glenview, Ill.: Scott, Foresman, 1968, 467–87.
2.
JusterF. Thomas. “Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design,” Journal of the American Statistical Association, 61 (September 1966), 658–96.
3.
OstlundLyman E. “A Study of Innovativeness Overlap,” Journal of Marketing Research, 9 (August 1972), 341–3.