Abstract
Get full access to this article
View all access options for this article.
References
1.
Haley
Russel I.
and
Gatty
Ronald
. “The Trouble With Concept Testing ,” Journal of Marketing Research , 8 (May 1971 ), 230 –2 .
2.
McNemar
Quinn
. Psychological Statistics . New York : Wiley , 1969 .