A Reply to the Response to Bass,Talarzyk,and Sheth

Abstract

Get full access to this article

View all access options for this article.

References

Bass

Frank M.

and Talarzyk

W. Wayne

. “An Attitude Model for the Study of Brand Preference,” Journal of Marketing Research, 9 (February 1972), 93–6.

Crespi

Irving

. Attitude Research. Chicago: American Marketing Association, 1965.

Sheth

Jagdish N.

and Talarzyk

W. Wayne

. “Perceived Instrumentality and Value Importance as Determinants of Attitudes,” Journal of Marketing Research, 9 (February 1972), 6–9.

Talarzyk

W. Wayne

. “A Study of Individual Attitudes and Individual Preference Order for Heavily Advertised Brands,” paper presented at the Spring Meeting of the American Marketing Association, 1972.