Restricted accessResearch articleFirst published online August, 1972

More on Testing the Howard-Sheth Model of Buyer Behavior

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1.

Farley

John U.

and Ring

L. Winston

. “An Empirical Test of the Howard-Sheth Model of Buyer Behavior,” Journal of Marketing Research, 7 (November 1970), 427–32.

2.

Fisher

Franklin M.

The Identification Problem in Econometrics. New York: McGraw-Hill, 1966.

3.

Howard

John A.

and Sheth

Jagdish N.

The Theory of Buyer Behavior. New York: John Wiley & Sons, 1969.