Predicting Opinion Leadership for Men's Apparel Fashions

Abelson Herbert and Rugg Donald W. “Self-Designated Influentiality and Activity,” Public Opinion Quarterly, 22 (Winter 1958), 556–67.

Berlin Brent and Kay Paul . Basic Color Terms: Their Universality and Evolution. Berkeley: University of California Press, 1969.

Cox Donald F. “The Influence of Cognitive Needs and Styles of Information Handling in Making Product Evaluations,” in Cox Donald F. , ed., Risk Taking and Information Handling in Consumer Behavior. Boston: Graduate School of Business Administration, Harvard University, 1967, 370–93.

Cunningham Scott M. “The Major Dimensions of Perceived Risk,” in Cox Donald F. , ed., Risk Taking and Information Handling in Consumer Behavior. Boston: Graduate School of Business Administration, Harvard University, 1967, 82–108.

Darden Donna K. and Darden William R. “Self-Reported Delinquent Acts of Fraternity, Fraternity Aspirant and Independent Undergraduates,” unpublished paper, University of Georgia, 1970.

Dixon W. J. , ed. BMD: Biomedical Computer Programs. Los Angeles: Health Sciences Computing Facility, University of California, 1965.

Katz Elihu and Lazarsfeld Paul . Personal Influence. Glencoe, Ill.: Free Press, 1955.

Kelman H. C. and Cohler J. “Reactions to Persuasive Communication as a Function of Cognitive Needs and Styles,” paper presented at Meeting of the Eastern Psychological Association, April 1959.

King Charles W. and Summers John O. “Overlap of Opinion Leadership Across Consumer Product Categories,” Journal of Marketing Research, 7 (February 1970), 43–50.

Labovitz Sanford . “Some Observations on Measurement and Statistics,” Social Forces, 46 (December 1967), 151–60.

Reynolds Fred D. and Darden William R. “Mutually Adaptive Effects of Interpersonal Communication,” Journal of Marketing Research, 8 (November 1971), 449–54.

Robertson Thomas S. and Myers James H. “Personality Correlates of Opinion Leadership and Innovative Buying Behavior,” Journal of Marketing Research, 6 (May 1969), 164–79.

Rogers Everett M. Diffusion of Innovations. New York: The Free Press, 1962.

Rogers Everett M. and Burdge Rabel J. Community Norms, Opinion Leadership, and Innovativeness among Truck Growers, Bulletin 912. Wooster: Ohio Agricultural Experiment Station, 1962.

Rogers Everett M. and Cartano David G. “Methods of Measuring Opinion Leadership,” Public Opinion Quarterly, 26 (Fall 1962), 435–41.

Rogers Everett M. and Svenning Lynne . Modernization Among Peasants: The Impact of Communication. New York: Holt, Rinehart and Winston, 1969.

Rogers Everett M. and Shoemaker F. Floyd . Communication of Innovations: A Cross-Cultural Approach. New York: The Free Press, 1971.

Sollie Carlton R. “A Comparison of Reputational Techniques for Identifying Community Leaders,” Rural Sociology, 31 (Fall 1966), 301–9.

Sorokin Pitirm A. Social and Cultural Dynamics. Boston: Sargent, 1957.

Summers John O. “The Identity of Women's Clothing Fashion Opinion Leaders,” Journal of Marketing Research, 7 (May 1970), 178–85.

Summers John O. and King Charles W. Opinion Leadership and New Product Adoption, Paper No. 243. Lafayette, In.: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University, 1969.

Wells William D. and Tigert Douglas J. “Activities, Interests, and Opinions,” Journal of Advertising Research, 11 (August 1971), 27–36.