AschS. E. “Effects of Group Pressure Upon the Modification and Distortion of Judgments,” in MaccobyEleanor E., et al., eds., Readings in Social Psychology, third edition. New York: Holt, Rinehart and Winston, 174–83.
2.
BourneFrancis S. “Group Influences in Marketing and Public Relations,” in LikertRensis and HayesS. P.Jr., eds., Some Applications of Behavioral Research.New York: UNESCO, 1967, 217–24.
3.
FestingerLeon. A Theory of Cognitive Dissonance.New York: Harper and Row, 1957.
4.
SherifMuzafer. The Psychology of Social Norms.New York: Harper and Row, 1963.