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Book Review: A pleasant,valuable,and well written blend of fact,analysis,and opinion

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online May, 1972

Book Review: A pleasant,valuable,and well written blend of fact,analysis,and opinion

Volume 9, Issue 2

https://doi.org/10.1177/002224377200900220

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