Informal Group Influence on Risk Taking

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Graham William K. and Harris Scott G. “Effects of Group Discussion on Accepting Risk and on Advising Others to be Risky,” unpublished paper, University of California, Berkeley, 1970.

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Katz Elihu . “The Two-Step Flow of Communication: An Up-to-Date Report on an Hypothesis,” Public Opinion Quarterly, 21 (Spring 1957), 61–78.

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Kogan Nathan . “Risky Shift Phenomenon in Small Decision-Making Groups: A Test of the Information Exchange Hypothesis,” Journal of Experimental Social Psychology, 3 (January 1967), 75–84.

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Woodside Arch . “Group Influence and Consumer Risk Taking: An Experimental Study,” unpublished doctoral dissertation, The Pennsylvania State University, 1968.

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