CarmoneFrank J., GreenPaul E., and RobinsonPatrick J. “TRICON—An IBM 360/65 Program for the Triangularization of Conjoint Data,” Journal of Marketing Research, 5 (May 1968), 219–25.
2.
CarrollDouglas J. and ChangJie J. “An Analysis of Individual Differences in Multidimensional Scaling via an N-Way Generalization of ‘Eckart-Young’ Decomposition,” Psychometrika, 35 (September 1970), 283–319.
3.
CoombsClyde H.A Theory of Data.New York: John Wiley & Sons, 1964.
4.
GreenPaul E. and CarmoneFrank J.Multidimensional Scaling and Related Techniques in Marketing Analysis.Boston: Allyn and Bacon, 1970.
5.
GreenPaul E. and MaheshwariArun. “Common Stock Perceptions and Preference: An Application of Multidimensional Scaling,” Journal of Business, 42 (October 1969), 439–57.
6.
GreenPaul E., and RaoVithala R. “Self-Concept and Brand Preference: An Empirical Application of Multidimensional Scaling,” Journal of the Market Research Society, 11 (October 1969), 343–60.
7.
GreenPaul E., “Dimensional Interpretation and Configuration Invariance in Multidimensional Scaling: An Empirical Study,” Multivariate Behavioral Research, 6 (April 1969), 159–80.
8.
KruskalJoseph B. “Multidimensional Scaling by Optimizing Goodness of Fit to a Non-metric Hypothesis,” Psychometrika, 29 (June 1964), 1–27.
9.
McGeeVictor E. “Multidimensional Scaling of N Sets of Similarity Measures: A Non-metric Individual Differences Approach,” Multivariate Behavioral Research, 3 (April 1968), 233–48.
10.
NeidellLester A. “Physician Perception and Evaluation of Selected Ethical Drugs: An Application of Non-metric Multidimensional Scaling to Pharmaceutical Marketing,” unpublished doctoral dissertation, University of Pennsylvania, 1968.
11.
RaoVithala R. “Salience of Price in the Perception and Evaluation of Product Quality: A Multidimensional Measurement Model and Experimental Test,” unpublished doctoral dissertation, University of Pennsylvania, 1970.
12.
TorgersonWarren S.Theory and Methods of Scaling.New York: John Wiley & Sons, 1967.
13.
TuckerLedyard R and MessickSamuel. “An Individual Differences Model for Multidimensional Scaling,” Psychometrika, 28 (December 1963), 333–67.
14.
TverskyAmos and KrantzDavid. “The Dimensional Representation and the Metric Structure of Similarity Data,” Working Paper MMPP 69–7, Michigan Mathematical Psychology Program, University of Michigan, 1969.
