A retailer operating in an environment in which a competitor is the price leader must determine how to adapt his prices to those of this competitor. The sequential decision problem of the manager is formulated as a Markov process with rewards.
Get full access to this article
View all access options for this article.
References
1.
AdamsC. R. and GearingC. E. “An Aid to the Readers of Dynamic Programming and Markov Processes,” unpublished paper, Purdue University, 1966.
2.
BrownF. E. “Price Image Versus Price Reality,” Journal of Marketing Research, 6 (May 1969), 185–91.
3.
DalrympleDouglas J. and ThompsonDonald L.Retailing: An Economic View.New York: The Free Press, 1969.
4.
DenardoEric V. “On Linear Programming in a Markov Decision Problem,” Management Science, 16 (January 1970), 281–8.
5.
HaringAlbert. Retail Price Cutting and its Control by Manufacturers.New York: Ronald Press, 1935.
6.
HoldrenBob R.The Structure of a Retail Market and the Market Behavior of Retail Units.Englewood Cliffs, N.J.: Prentice-Hall, 1960.
7.
HollanderStanley C. “Price and Competitive Aspects of the Distributive Trades,” American Economic Review, 67 (May 1957), 252–65.
8.
HowardRonald A.Dynamic Programming and Markov Processes.Cambridge: The M.I.T. Press, 1960.
9.
ManneAlan S. “Linear Programming and Sequential Decisions,” Management Science, 6 (April 1960), 259–67.
10.
NelsonBardin H. “Seven Principles In Image Formation,” Journal of Marketing, 26 (January 1962), 67–71
11.
PrestonLee E. “Markups, Leaders, and Discrimination in Retail Pricing,” Journal of Farm Economics, 44 (May 1962), 291–306.
12.
SternLouis W. “Approaches to Achieving Retail Price Stability,” in MulvihillDonald F. and ParankaStephen, eds., Price Policies and Practices.New York: John Wiley & Sons, 1967, 134–51.
13.
WagnerHarvey M.Principles of Operations Research.Englewood Cliffs, N.J.: Prentice-Hall, 1969, 760–2.