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Book Review: Media Selection: Efficient Procedures of Press Media Allocation

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online February, 1972

Book Review: Media Selection: Efficient Procedures of Press Media Allocation

Volume 9, Issue 1

https://doi.org/10.1177/002224377200900132

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