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Book Review

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online February, 1972

Book Review

Volume 9, Issue 1

https://doi.org/10.1177/002224377200900130

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References

1.

Montgomery

David B.

and Webster

Frederick E.

Jr . “Application of Operations Research to Personal Selling Strategy,” Journal of Marketing, 32 (January 1968), 50–7.

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