Book Review: Semantic Differential Technique: A Sourcebook

Carnap Rudolf . “Foundations of Logic and Mathematics,” Foundations of the Unity of Science. Chicago: University of Chicago Press, 1969, 139–213.

Cassirer Ernst . An Essay on Man. New Haven: Yale University Press, 1944 (New York: Bantam Books, 1970).

Gatty Ronald . “Multivariate Analysis for Marketing Research: An Evaluation,” Journal of the Royal Statistical Society {Applied Statistics), 15 (November 1966), 157–72.

Gatty Ronald , and Allais Claude . The Semantic Differential Applied to Image Research. New Brunswick, N. J.: Departpartment of Agricultural Economics, Rutgers University, 1960.

Gatty Ronald and Heim Ronald . Factor Analysis Applied to Marketing Research. New Brunswick, N. J.: Department of Agricultural Economics, Rutgers University, 1961.

Kahler Erich . The Meaning of History. New York: World Publishing, 1964.

McCroskey James C. , Prichard Samuel V. O. , and Arnold William E. “Attitude Intensity and the Neutral Point on Semantic Differential Scales,” Public Opinion Quarterly, 31 (Winter 1967), 642–5.

Mindak William A. “A New Technique for Measuring Advertising Effectiveness,” Journal of Marketing, 20 (April 1956), 367–9.

Mindak William A. “Fitting the Semantic Differential to the Marketing Problem,” Journal of Marketing, 25 (April 1961), pp. 28–33.

Morris Charles . “Foundations of the Theory of Signs,” Foundations of the Unity of Science. Chicago: University of Chicago Press, 1969, 79–137.

Ogden C. K. and Richards I. A. The Meaning of Meaning. New York: Harcourt, Brace & World, 1923.

Osgood Charles E. “The Nature and Measurement of Meaning,” Psychological Bulletin, 49 (1952), 197–237.

Osgood Charles E. Suci George J. , and Tannenbaum Percy H. The Measurement of Meaning. Urbana: University of Illinois Press, 1957.