This article reports on a study of the incidence of telephone ownership and telephone directory listings that was based on random-digit dialing (RDD). Various considerations important in the design and selection of RDD samples and in the execution of surveys based on such samples are presented.
Get full access to this article
View all access options for this article.
References
1.
BrunnerJames A. and BrunnerG. Allen. “Are Voluntarily Unlisted Telephone Subscribers Really Different?” Journal of Marketing Research, 8 (February 1971), 121–4.
2.
CooperSanford L. “Random Sampling by Telephone: A New and Improved Method,” Journal of Marketing Research, 1 (November 1964), 45–8.
3.
EastlackJ. O.Jr. and AssaelHenry. “Better Telephone Surveys Through Centralized Interviewing,” Journal of Advertising Research, 6 (March 1966), 2–7.
4.
SchmiedeskampJay W. “Reinterviews by Telephone,” Journal of Marketing, 26 (January 1962), 28–34.
5.
StockJ. Stevens. “On Methods: How to Improve Samples Based on Telephone Listings,” Journal of Advertising Research, 1 (September 1962), 50–1.
6.
U.S. Bureau of the Census.Characteristics of Households With Telephones, March 1965, Current Population Reports, Series P-20, No. 146.Washington, D.C.: Government Printing Office, 1965.
