BartlettM. S. “The Statistical Significance of Canonical Correlations,” Biometrika, 32 (January 1941), 29–38.
2.
CooleyWilliam W. and LohnesPaul R.Multivariate Procedures for the Behavioral Sciences.New York: John Wiley & Sons, 1962.
3.
CunninghamScott M. “Perceived Risk and Brand Loyalty,” in CoxDonald F., ed., Risk Taking and Information Handling in Consumer Behavior.Boston: Division of Research, Graduate School of Business, Harvard University, 1967, 507–23.
4.
EngelJames F., KollatDavid T., and BlackwellRoger D. “Personality Measures and Market Segmentation,” Business Horizons, 12 (June 1969), 61–70.
5.
EvansFranklin B. “Psychological and Objective Factors in the Prediction of Brand Choice; Ford versus Chevrolet,” Journal of Business, 12 (October 1959), 340–69.
6.
GreenPaul E., HalbertMichael H., and RobinsonPatrick J. “Canonical Analysis: An Exposition and Illustrative Example,” Journal of Marketing Research, 3 (February 1966), 32–6.
7.
HotellingHarold. “Relations Between Two Sets of Variates,” Biometrika, 28 (December 1936), 321–77.
8.
LunnJ. A. “Psychological Classification,” Journal of the Market Research Society, 8 (July 1966), 161–73.
9.
PessemierEdgar A. and TigertD. J. “Personality, Activity and Attitude Predictors of Consumer Behavior,” Proceedings. World Congress, American Marketing Association, 1966, 332–470.
10.
RosenbergMorris. The Logic of Survey Analysis.New York: Basic Books, 1968.
11.
StoneGregory P. “City Shoppers and Urban Identification: Observations on the Social Psychology of City Life,” The American Journal of Sociology, 60 (July 1954), 36–45.
12.
WellsWilliam D. “Segmentation by Attitude Types,” Proceedings. Fall Conference, American Marketing Association, 1968, 124–6.
13.
WellsWilliam D., BanksSeymour, and TigertDouglas J. “Order in the Data,” in KollatDavid T., BlackwellRoger D., and EngelJames F., eds., Research in Consumer Behavior.New York: Holt, Rinehart and Winston, 1970, 651–8.
14.
WilsonClark L. “Homemaker Living Patterns and Marketing Behavior—A Psychometric Approach,” Proceedings. World Congress, American Marketing Association, 1966, 305–31.
