BourneFrancis S. “Group Influence in Marketing and Public Relations,” in McNealJames U., ed., Dimensions of Consumer Behavior.New York: Appleton-Century-Crofts, 1965, 137–46.
2.
HildenArnold H. “Manual for Q-Sort and Random Sets of Personal Concepts,” unpublished paper, Washington University, 1954.
3.
HollanderEdwin P. “Conformity, Status, and Idiosyncrasy Credit,” in HollanderEdwin P. and HuntRaymond G., eds., Current Perspectives in Social Psychology.New York: Oxford Press, 1967, 465–75.
4.
KassarjianHarold H. and RobertsonThomas S., eds. Perspectives in Consumer Behavior.Glenview, Ill.: Scott, Foresman, 1968, 274–5.
5.
KelleyHarold H. “Two Functions of Reference Groups,” in ProshanskyHarold and SiedenbergBernard, eds., Basic Studies in Social Psychology.New York: Holt, Rinehart and Winston, 1965, 210–4.
6.
ShawMarvin E. and WrightJack M., eds. Scales for the Measurement of Attitudes.New York: McGraw-Hill, 1967, 129–31.
7.
SommersMontrose S. “The Use of Product Symbolism to Differentiate Social Strata,” University of Houston Business Review, 11 (Fall1964), 28–9.
8.
SommersMontrose S. and BruceGrady D. “Blacks, Whites, and Products: Relative Deprivation and Reference Group Behavior,” Social Science Quarterly, 49 (December1968), 631–42.
9.
StaffordJames E. “Effects of Group Influence on Consumer Brand Preferences,” Journal of Marketing Research, 3 (February1966), 68–74.
10.
VenkatesanM. “Consumer Behavior: Conformity and Independence,” in [4], 306–12.
11.
WittRobert E. “Informal Social Group Influence on Consumer Brand Choice,” Journal of Marketing Research, 6 (November1969), 473–6.