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Book Review: A conceptual and methodological breakthrough in the study of consumption

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online May, 1971

Book Review: A conceptual and methodological breakthrough in the study of consumption

Volume 8, Issue 2

https://doi.org/10.1177/002224377100800224

Abstract

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References

1.

Becker

Gary S.

“Theory of the Allocation of Time,” Economic Journal, 75 (September 1965), 493–517.

2.

David

Martin H.

Family Composition and Consumption. Amsterdam: North Holland, 1962.

3.

Palda

Kristian S.

“An Experimental Approach to the Pricing of Distinctively New Durable Products,” Proceedings. Fall Conference, American Marketing Association, 1970.

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