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Overlap of Opinion Leadership: A Reply

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Research article

First published online May, 1971

Overlap of Opinion Leadership: A Reply

and

Volume 8, Issue 2

https://doi.org/10.1177/002224377100800222

Abstract

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References

1.

King

Charles W.

and Summers

John O.

“Overlap of Opinion Leadership Across Consumer Product Categories,” Journal of Marketing Research, 7 (February 1970), 43–50.

2.

Summers

John O.

“The Identity of Women's Clothing Fashion Opinion Leaders,” Journal of Marketing Research, 7 (May 1970), 178–85.

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