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Book Review: A simple method,but of limited application

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online February, 1971

Book Review: A simple method,but of limited application

Volume 8, Issue 1

https://doi.org/10.1177/002224377100800129

Abstract

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References

1.

Kuh

Edwin

. Capital Stock Growth: A Micro-Econometric Approach. Amsterdam: North Holland, 1963.

2.

Palda

Kristian S.

and Blair

Larry M.

“A Moving Cross-Section Analysis of Demand for Toothpaste,” Journal of Marketing Research, 7 (November 1970), 439–49.

3.

Schippe

Lewis

. Consumer Discretionary Behavior. Amsterdam: North Holland, 1964.

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