Abstract
Get full access to this article
View all access options for this article.
References
1.
Brown
Rex V.
, “Just How Credible are Your Market Estimates? ” Journal of Marketing , 33 (July 1969 ), 46 –50 .
2.
Schlaifer
Robert
, Analysis of Decisions under Uncertainty , New York : McGraw-Hill , 1969 .
3.
Semon
Thomas T.
, “New Books in Review ,” Journal of Marketing Research , 6 (August 1969 ), 377 –9 .