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2.
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HendersonPeter L., BrownSidney E., and HindJames F., Special Promotional Programs for Apples; Their Effects on Sales of Apples and Other Fruits, Market Research Report No. 446, Washington, D. C: U.S. Department of Agriculture, 1961.
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HendersonPeter L. and ThigpenElton M., Evaluation of a Special Promotional Campaign for Frozen Concentrated Orange Juice, Marketing Research Report No. 696, Washington, D. c.: U.S. Department of Agriculture, 1965.
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MillerBill R. and HarrisHubert H., Market Testing of Chilco and Georgia-Boy Pasteurized-Refrigerated Peaches, Circular No. 168, Auburn, Alabama: Auburn University Agricultural Experiment Station, 1969.
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QuandtRichard E., “Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods,” Journal of Marketing Research, 1 (May 1964), 51–60.
8.
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