BrehmJ. W. and CohenA. R., Explorations in Cognitive Dissonance, New York: John Wiley & Sons, 1962.
2.
CoxD. F., ed., Risk Taking and Information Handling in Consumer Behavior, Boston: Graduate School of Business Administration, Harvard University, 1967.
3.
FestingerL. A., A Theory of Cognitive Dissonance, Stanford: Stanford University Press, 1957.
4.
HovlandC. I., “Reconciling Conflicting Results Derived from Experimental and Survey Studies of Attitude Change,” American Psychologist, 14 (1959), 8–17.
